【时代十佳】微软Windows Phone 7创意广告：不是吧……

遇见明天

微软Windows Phone 7 的广告Really 入选了时代周刊年度十佳广告。广告从我们对手机的过度依赖切入，提出回归生活的理念。手机功能强大确实越来越方便，用来娱乐学习也是不错的选择，但是过度依赖就真的会有问题啦。

It's time for a phone to save us from our phones. New Windows phone, design to get you in, and out and back to life.

时代评语：

The Microsoft Windows Phone commercial seems cartoonish, but most of it is true. We live in a world in which people diddle on their phones while playing with their kids, while at the urinal and before extracurricular activity in the bedroom. And here's the scary thing: a world in which a bride texts while walking down the aisle or a doctor peeks at his phone during surgery doesn't seem all that far-fetched. The commercial's pitch — that the Windows Phone "will save us from our phones" — seems dubious. Why would people be less obnoxious on this device than on any other? At least it reminds us that if phone addiction isn't curbed, we'll indeed be tripping over one another in the street.

微软的Windows Phone 7 广告有漫画式的夸张，但其实大部分情节都是真的。在我们生活的世界，人们把陪孩子玩、上厕所以及“睡前运动”的时间都浪费在手机上了。于是可怕的事情就发生了：一个新娘走在红毯上还在发短信或者一个医生在手术过程中还在玩手机，这样的世界离我们不远了。这个广告的广告词——windows 手机会从手机中拯救我们——听起来很可疑，这部手机怎么就比其他手机更招人待见了？不过至少它还提醒咱们，如果不戒掉手机瘾，咱真的有可能会在街上撞到别人。

广告的名字Really 直译是“真的吗？” 在广告里可以翻译成“不是吧”、“至于吗” 等等含义。小编看到广告的开头以为宣传点是这部手机很好，会让人欲罢不能放不开手，越往后看越不对，看到最后发现这部手机其实是反其道而行，它提出的理念是快速解决问题，回归生活。

不过小人之心一下，微软从电脑平台就跟Apple 较劲，这个广告应该也有潜台词的吧——不是App多么？我就不让人用！

快乐的骷髅

哥只是路过

cello

小女贼